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Psychology and advertising: how does it affect the brain?
Advertising for buying and selling can play an important role in both positive and negative aspects.
One say 30% other 50% next 70% ???
Here, something is cheap, I should go and buy it quickly before it becomes expensive. A few days later, another advertisement will appear in a different way. All of this will have a negative impact on the human mind. One does not have enough money to buy what is cheap. These will even have a negative impact on mental health.
By using eye-catching advertising, catchy slogans and emotional stories, brands can connect with consumers and leave a lasting impression on them.
Every time you look at an advertisement, the aim is not only to encourage you to buy a product or service, but also to arouse emotions and create mental associations. Through the choice of colors, fonts and even materials on posters, advertising affects people's minds in a more profound way than it may seem.
From a psychological point of view, one of the great goals of marketing is to guide consumer decisions in an almost imperceptible way. It is no coincidence that luxury brands use minimalist design to reflect exclusivity, or that fast food restaurants use red and yellow in their aesthetics to whet the appetite.
The impact of advertising on human behavior
Behind every successful marketing campaign is a team of specialists who strategically design each visual and audio element to capture the public's attention. In addition to marketing a product, it is about leaving a message in people's minds.
Neuromarketing studies how sensory and emotional stimuli affect consumer behavior. Through persuasion techniques, it seeks to build trust in brands, encourage purchasing habits and strengthen the emotional connection with the public.
According to a research study from the Journal of Advertising, emotions play a central role in advertising. They affect how people process information and make decisions. A well-designed campaign can arouse emotions and make a message more impactful and memorable.
Visual perception in advertising
How we receive and interact with an advertising message can vary depending on visual factors such as colors, fonts, design and even the materials used in the presentation.
For example, did you know that the choice of materials for banners affects the overall impression, which can affect consumer perception? A neon sign stands out with its sharpness and vibrant colors and conveys modernity and professionalism, while a paper banner can evoke a more accessible and tangible feeling.
One of the strategies behind a successful marketing campaign is also the psychology of color. It allows different shades to be associated with specific emotions or reactions. Red can evoke urgency or passion, blue conveys confidence and calm, and green is associated with nature and sustainability.
Studies show that it only takes 90 seconds to make decisions about people or products based on color 62-90% of the time.
In addition to color and shape, persuasive language with a clear message that people can relate to is absolutely central. A well-told story can create a stronger emotional response and strengthen the connection to the brand. Therefore, both audiovisual and narrative elements work together to capture the consumer's attention.
Advertising and emotions: from connection to manipulation
Advertisements that we see in newspapers, along the roadside or online can arouse emotions such as desire, trust or urgency. Through persuasion techniques such as exclusive offers with a limited validity period and real consumer testimonials, purchasing decisions can be motivated.
But advertising can also affect self-esteem and self-image, especially when it promotes unrealistic ideals about the body, success or happiness. This can lead to some people feeling dissatisfied or pressured to buy certain products or services in order to meet these standards.
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